Dek of Cards: Lagom (Sweden)

Every DEK employs the rich, impeccable design of a specific locale’s unique aesthetic in our diverse world. Each DEK’s name is a word in the country’s native language which embodies the personality of local life.

DEK • lagom (pronounced “LAW-gum”) is a Swedish word. There is no exact English word, but "lagom" is about finding a more manageable, comfortable, balanced way of doing things. Loosely translated, it means "not too much and not too little, just right." 

It's about essentials. Being clutter-free. This helps you make time for the things that matter most in life. This ethos is heavily ingrained in the Swedish psyche. Put simply, lagom is a lifestyle. The lagom DEK strips away the unnecessary and focuses you on only the essential.